Multidimensional mapping of business strategy
Look at the effect of a company's actions synergistically to examine a multidimensional mapping of business strategy and allied product...
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Simple yet significant.
There is a profound and enduring beauty in simplicity, clarity and efficiency. The maxim "less is more", coined by architect Meis Vander...
Put your old bicycle to use. It is most definitely can have a second life.
The take-make-waste way of doing things is coming to an end. In a circular economy, we reuse, remanufacture, and recycle our products....
The differences between marketing and branding.
Branding should both precede and underlie any marketing effort. Branding is not to push, but pull. Branding is the expression of the...
Telling a story through a journey map
In the world of product, design, and business for a while, we used to see lengthy diagrams with lots of verbal references that were...
Drive revenue by helping customers make better decisions
In the digital economy, we're always thinking about ways to eliminate frictions in the purchase process, search process, and evaluation...
Relax the constraint of space and time
In eCommerce, through technology, we can relax the constraint of time and space, and then we can scale the product at very, very low...
Create something indelible
Writing is one of those times when we're most fully present with ourselves. It's one of the most intensely focused times that you'll ever...
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